Digital Marketing Services That Get Results
No Digital Marketing Solution can ever be successful in terms of Return on Investment without a clear set of objectives. Understanding your business objectives is key to determining the right online strategy for your business. Your online strategy can comprise a number of digital elements that can be categorised as Site, Search, Social and Mobile.
Your web presence is important in getting your message across and representing your brand. However, it is of little commercial value if doesn't also convert those visitors into prospects for your services. At WSI we never develop a web presence for our clients without carrying out conversion analysis to ensure that visitors can both find what they're looking for easily and make contact with you through their preferred method.
Adaptive SEO Marketing
A great looking website will never produce a return on your investment if it remains invisible online. Being found by prospects searching for your products and services is essential to being successful online. Today visibility is about generating and distributing 'relevant' content across the web that meets the needs of those searching for you. Search online is changing. People no longer just search for a product or service online but increasingly are searching for the answers to their questions or solutions to their problems. Google and other search engines will prioritise content that best meets their needs.
Social Media Marketing
There is no avoiding the need for your business to get Social. Your customers and prospects already are so unless you're there to engage them then you leave the door open for your competitors. Social platforms such as Facebook and Twitter not only enhance brand awareness but allow you to communicate directly with your followers, which improves customer satisfaction and retention.
Tablet computers and smartphones are now outselling PC's. People no longer want to be tied to a desk when searching online but want to be able to search and communicate 24/7 whether on a bus, in front of the TV, in bed or just about anywhere. Your business needs a mobile strategy to keep your customers and prospects engaged otherwise they will look to those competitors that do.